/* HERO — Editorial full-width */
.hero {
  position: relative;
  min-height: calc(100vh - var(--nav-h));
  display: flex;
  align-items: flex-end;
  padding-top: calc(var(--nav-h) + 100px);
  padding-bottom: 72px;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
}

.hero-inner { width: 100%; }
.hero-eyebrow { margin-bottom: 40px; }

.hero-title {
  font-family: var(--font-serif);
  font-size: clamp(54px, 9.5vw, 120px);
  font-weight: 700;
  line-height: .92;
  letter-spacing: -.03em;
  color: var(--text);
  margin-bottom: 56px;
  max-width: 1020px;
}

.hero-accent { font-style: italic; font-weight: 600; color: var(--gold-vivid); }

.hero-bottom {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 48px;
  align-items: start;
  padding-top: 40px;
  border-top: 1px solid var(--border);
  margin-bottom: 40px;
}

.hero-sub { font-size: 17px; color: var(--text-2); line-height: 1.78; max-width: 480px; }

.hero-stats { display: flex; align-items: center; gap: 32px; justify-content: flex-end; padding-top: 4px; }
.hero-stat { transition: transform .2s; }
.hero-stat:hover { transform: translateY(-2px); }
.hero-stat strong { display: block; font-family: var(--font-display); font-size: 28px; font-weight: 800; color: var(--text); line-height: 1; }
.hero-stat span { font-size: 11px; color: var(--text-3); margin-top: 6px; letter-spacing: .04em; text-transform: uppercase; font-weight: 500; }
.hero-stat-divider { width: 1px; height: 40px; background: var(--border-md); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }

/* HOOK — problema/gancho */
.hook-section {
  padding: clamp(56px, 6vw, 96px) 0;
  border-bottom: 1px solid var(--border);
}

.hook-inner {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 48px;
  max-width: 900px;
  margin: 0 auto;
}

.hook-statement {
  font-family: var(--font-serif);
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 600;
  line-height: 1.35;
  color: var(--text);
  letter-spacing: -.015em;
}

.hook-divider { width: 1px; height: 60px; background: var(--border-md); flex-shrink: 0; }

.hook-response {
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--text-3);
  line-height: 1.7;
}

.hook-response strong {
  display: block;
  font-family: var(--font-serif);
  font-size: clamp(18px, 1.8vw, 22px);
  font-weight: 700;
  letter-spacing: -.01em;
  text-transform: none;
  color: var(--text);
  margin-top: 8px;
}

/* TICKER — dark strip */
.ticker {
  overflow: hidden;
  background: var(--bg-dark);
  padding: 15px 0;
  position: relative;
}

.ticker::before,.ticker::after {
  content: '';
  position: absolute;
  top: 0; bottom: 0;
  width: 80px;
  z-index: 2;
  pointer-events: none;
}

.ticker::before { left: 0; background: linear-gradient(to right, var(--bg-dark), transparent); }
.ticker::after  { right: 0; background: linear-gradient(to left, var(--bg-dark), transparent); }

.ticker-track { display: flex; align-items: center; animation: scroll-x 24s linear infinite; width: max-content; }
.ticker-track:hover { animation-play-state: paused; }
.ticker-item { font-family: var(--font-display); font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: rgba(255,255,255,.4); padding: 0 32px; white-space: nowrap; }
.ticker-dot { color: var(--gold-vivid); padding: 0 4px; }

/* RESULTS STRIP */
.results-strip { border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); background: var(--bg); padding: 22px 0; }

.results-inner { display: flex; align-items: center; justify-content: space-between; gap: 32px; }
.results-label { font-family: var(--font-display); font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--text-3); white-space: nowrap; flex-shrink: 0; }
.results-brands { display: flex; align-items: center; gap: 32px; flex-wrap: wrap; }
.results-brand { font-family: var(--font-display); font-size: 12px; font-weight: 700; letter-spacing: .08em; color: rgba(0,0,0,.2); text-transform: uppercase; transition: color .2s; }
.results-brand:hover { color: var(--text-2); }

/* SECTION HEADER — LEFT ALIGNED (editorial) */
.section-header-left {
  margin-bottom: 56px;
}

.section-header-left .tag { margin-bottom: 16px; }

.section-header-left h2 {
  font-family: var(--font-serif);
  font-size: clamp(36px, 4.5vw, 58px);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -.025em;
  color: var(--text);
  max-width: 540px;
}

/* SERVICES LIST — row style */
.services-section { background: var(--bg); }

.services-list {
  border-top: 1.5px solid var(--border-md);
}

.service-row {
  display: grid;
  grid-template-columns: 48px 1fr 1fr auto 32px;
  align-items: center;
  gap: 24px;
  padding: 28px 0;
  border-bottom: 1px solid var(--border);
  text-decoration: none;
  color: var(--text);
  transition: background .25s, padding .25s, border-radius .25s;
  cursor: pointer;
}

.service-row:hover {
  background: var(--bg-dark);
  padding-left: 28px;
  padding-right: 28px;
  border-radius: var(--r-md);
  border-bottom-color: transparent;
  margin-bottom: 1px;
}

.sr-num {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .1em;
  color: var(--text-3);
  transition: color .25s;
}

.service-row:hover .sr-num { color: rgba(255,255,255,.25); }

.sr-name {
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.8vw, 34px);
  font-weight: 700;
  letter-spacing: -.02em;
  color: var(--text);
  transition: color .25s;
  line-height: 1;
}

.service-row:hover .sr-name { color: #fff; }

.sr-desc {
  font-size: 14px;
  color: var(--text-2);
  line-height: 1.6;
  transition: color .25s;
}

.service-row:hover .sr-desc { color: rgba(255,255,255,.5); }

.sr-price {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 700;
  color: var(--gold);
  text-align: right;
  white-space: nowrap;
  transition: color .25s;
}

.service-row:hover .sr-price { color: var(--gold-vivid); }

.sr-arrow {
  color: var(--text-3);
  display: flex;
  transition: color .25s, transform .25s;
}

.service-row:hover .sr-arrow { color: var(--gold-vivid); transform: translateX(4px); }

/* LINEAS — split layout */
.lineas-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
}

.lineas-half {
  padding: clamp(48px, 6vw, 96px) clamp(32px, 5vw, 72px);
}

.lineas-half-studio {
  background: var(--surface);
  border-top: 1.5px solid var(--border-md);
  border-bottom: 1.5px solid var(--border-md);
}

.lineas-half-agency {
  background: var(--bg-dark);
  border-top: 1.5px solid var(--bg-dark);
  border-bottom: 1.5px solid var(--bg-dark);
}

.lh-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 32px;
}

.lh-tag {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--text-2);
  background: rgba(0,0,0,.05);
  border: 1px solid var(--border-md);
  padding: 5px 12px;
  border-radius: 100px;
}

.lh-tag-agency {
  color: var(--gold-vivid);
  background: rgba(232,181,32,.1);
  border-color: rgba(232,181,32,.2);
}

.lh-index {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
  color: var(--text-3);
}

.lh-index-agency { color: rgba(255,255,255,.2); }

.lh-heading {
  font-family: var(--font-serif);
  font-size: clamp(32px, 3.5vw, 48px);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -.025em;
  margin-bottom: 20px;
  color: var(--text);
}

.lineas-half-agency .lh-heading { color: #F0EEE8; }

.lh-desc {
  font-size: 15px;
  line-height: 1.75;
  color: var(--text-2);
  margin-bottom: 32px;
  max-width: 380px;
}

.lineas-half-agency .lh-desc { color: rgba(255,255,255,.55); }

.lh-features {
  list-style: none;
  margin-bottom: 40px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.lh-features li {
  font-size: 14px;
  color: var(--text-2);
  padding-left: 16px;
  position: relative;
  line-height: 1.5;
}

.lh-features li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--gold-vivid);
  font-weight: 700;
}

.lineas-half-agency .lh-features li { color: rgba(255,255,255,.55); }
.lineas-half-agency .lh-features li::before { color: var(--gold-vivid); }

/* PROCESO — horizontal columns */
.proceso-section { background: var(--bg-2); }

.pasos-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  border-top: 1.5px solid var(--border-md);
}

.paso {
  padding: 36px 28px 36px 0;
  border-right: 1px solid var(--border);
  transition: background .2s;
  cursor: default;
}

.paso:last-child { border-right: none; padding-right: 0; }
.paso:hover { background: rgba(0,0,0,.025); }

.paso-num {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
  color: var(--gold-vivid);
  display: block;
  margin-bottom: 28px;
}

.paso h3 {
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 700;
  color: var(--text);
  margin-bottom: 10px;
  line-height: 1.3;
}

.paso p { font-size: 13px; color: var(--text-2); line-height: 1.65; }

/* TESTIMONIALS */
.testimonials-section { background: var(--bg-2); }

.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.testimonial-card {
  background: var(--surface);
  border: 1.5px solid var(--border);
  border-radius: var(--r-xl);
  padding: 36px 32px;
  display: flex;
  flex-direction: column;
  gap: 24px;
  transition: border-color .25s, box-shadow .25s, transform .25s;
  position: relative;
  cursor: pointer;
}

.testimonial-card:hover {
  border-color: var(--border-md);
  box-shadow: 0 16px 48px rgba(0,0,0,.08);
  transform: translateY(-3px);
}

.testimonial-quote {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: clamp(15px, 1.4vw, 17px);
  font-weight: 400;
  line-height: 1.75;
  color: var(--text);
  flex: 1;
}

.testimonial-quote::before {
  content: '"';
  font-size: 3.2em;
  line-height: .4;
  color: var(--gold-vivid);
  font-family: var(--font-serif);
  font-style: normal;
  display: block;
  margin-bottom: 14px;
}

.testimonial-author {
  display: flex;
  align-items: center;
  gap: 14px;
  border-top: 1px solid var(--border);
  padding-top: 20px;
}

.testimonial-avatar {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--bg-dark);
  color: var(--gold-vivid);
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  letter-spacing: .06em;
}

.testimonial-name { font-family: var(--font-display); font-size: 13px; font-weight: 700; color: var(--text); line-height: 1.2; }
.testimonial-role { font-size: 12px; color: var(--text-3); margin-top: 3px; }

.testimonial-stars { position: absolute; top: 28px; right: 28px; display: flex; gap: 2px; }
.testimonial-stars svg { color: var(--gold-vivid); }

/* PROMESAS — dark section */
.section-dark { background: var(--bg-dark) !important; }

.promesas-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: rgba(255,255,255,.07);
  border: 1px solid rgba(255,255,255,.07);
  border-radius: var(--r-lg);
  overflow: hidden;
}

.promesa-item {
  text-align: center;
  padding: 40px 24px;
  background: rgba(255,255,255,.02);
  transition: background .3s;
  cursor: pointer;
}

.promesa-item:hover { background: rgba(255,255,255,.055); }
.promesa-icon { display: none; }

.promesa-icon-wrap {
  width: 58px;
  height: 58px;
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 20px;
  transition: transform .3s;
}

.promesa-item:hover .promesa-icon-wrap { transform: scale(1.08); }
.promesa-item h4 { font-family: var(--font-display); font-size: 15px; font-weight: 700; margin-bottom: 8px; color: #F0EEE8; }
.promesa-item p { font-size: 14px; color: rgba(255,255,255,.45); line-height: 1.65; }

/* CTA EDITORIAL — no box, full-width split */
.cta-section { padding: var(--section-py) 0 calc(var(--section-py) * 1.5); }

.cta-editorial {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: end;
  padding-top: 64px;
  border-top: 1.5px solid var(--border-md);
}

.cta-heading {
  font-family: var(--font-serif);
  font-size: clamp(52px, 7vw, 88px);
  font-weight: 700;
  line-height: .92;
  letter-spacing: -.04em;
  color: var(--text);
}

.cta-heading em { font-style: italic; color: var(--gold-vivid); }

.cta-right p {
  font-size: 17px;
  color: var(--text-2);
  line-height: 1.75;
  margin-bottom: 32px;
  max-width: 400px;
}

.cta-meta {
  display: flex;
  flex-direction: column;
  gap: 8px;
  margin-top: 24px;
}

.cta-meta span {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  color: var(--text-3);
  font-family: var(--font-display);
  font-weight: 600;
  letter-spacing: .02em;
}

.cta-meta span svg { color: var(--gold-vivid); flex-shrink: 0; }

/* SPLIT TEXT (GSAP) */
.split-word { display: inline-block; overflow: hidden; vertical-align: bottom; }
.split-word-inner { display: inline-block; }

/* RESPONSIVE */
@media(max-width:1100px) {
  .promesas-grid { grid-template-columns: repeat(2, 1fr); }
  .testimonials-grid { grid-template-columns: repeat(2, 1fr); }
  .service-row { grid-template-columns: 40px 1fr auto 24px; }
  .sr-desc { display: none; }
  .pasos-grid { grid-template-columns: repeat(3, 1fr); }
}

@media(max-width:900px) {
  .hero-title { font-size: clamp(44px, 10vw, 80px); }
  .hero-bottom { grid-template-columns: 1fr; gap: 32px; }
  .hero-stats { justify-content: flex-start; }
  .lineas-split { grid-template-columns: 1fr; }
  .hook-inner { grid-template-columns: 1fr; gap: 28px; max-width: 100%; }
  .hook-divider { width: 48px; height: 1px; }
  .cta-editorial { grid-template-columns: 1fr; gap: 40px; }
  .cta-heading { font-size: clamp(44px, 8vw, 64px); }
  .pasos-grid { grid-template-columns: repeat(2, 1fr); }
}

@media(max-width:600px) {
  .service-row { grid-template-columns: 36px 1fr auto; gap: 16px; }
  .sr-arrow { display: none; }
  .promesas-grid { grid-template-columns: 1fr 1fr; }
  .testimonials-grid { grid-template-columns: 1fr; }
  .results-inner { flex-direction: column; align-items: flex-start; gap: 16px; }
  .hero-stats { flex-wrap: wrap; gap: 20px; }
  .hero-stat-divider { display: none; }
  .pasos-grid { grid-template-columns: 1fr; }
  .paso { padding: 24px 0; border-right: none; border-bottom: 1px solid var(--border); }
}